By Pavlo Phitidis
Over the past few weeks, we’ve been shocked by the news, as McKinsey, SAP, KPMG, Bell Pottinger and so many others, have hit the headlines with significant reputation-related crises. It only seems fitting then, that we chatted this week on The Money Show with Bruce Whitfield about building, or breaking, your brand, through reputation. As Warren Buffet’s 2014 memo to Berkshire management said:
“We can afford to lose money, even a lot of it. But we can’t afford to lose reputation, even a shred of it.
Here are a few actions you can take to both build and avoid hurting your brand.