The Discipline of Focus 

By Marcus Visser

Martial arts legend, Bruce Lee, once said; “the successful warrior is the average man, with laser focus.” This saying is especially true in a time when the whole world suffers from ADD (Attention Deficit Disorder). For the entrepreneur, this level of focus can mean the difference between spinning your wheels and never gaining traction or your business taking off.

Multitasking is not focusing

The problem with focus is that it takes discipline and demands that you are doing one thing at a time, to complete what you started before moving on to other pressing needs. For the average entrepreneur, this is never an easy task, we always have 10 or more other issues to attend to, some of them urgent and others that can wait and ends up on the never ending pile of tasks to action. Because of these demands on our time, we have begun to believe the fallacy that we can multitask, but the very nature of multitasking demands that we dilute our capacity to think and act by trying to do more than one thing at a time. 

Focus and strategy are the same

One often wonders how much time is wasted in a day by those who are not focused. It is also safe to say that a business that lacks focus will lack direction and purpose. Focus, in the world of business, can work like an amplifier in helping one to achieve great success. The fanatical focus of great entrepreneurs like Steve Jobs and Elon Musk is legendary, where would Apple be today without the insane focus of Steve Jobs? A business that has focus knows where it's heading and what it needs to achieve to be considered successful. The opposite to focus is being distracted; how many businesses out there are being distracted away from its mission and core competencies by the promise of opportunity? 

Eating our own lunch

At Aurik we have learned to focus on what makes us great and produces results for our clients. We know who we are and what our clients need from us, we dare not try to be all things to all men; our focus can be summarized in a few words; “building assets of value.” Everything that distracts from this is the enemy, no matter how great the promise of reward may be if it does not help us deliver on our mission to build assets of value we will reject it immediately. 

Whats on your plate

What is your business busy focusing on? What makes you great and indispensable to your clients? Are you focused on this and this alone? All the successful companies in the world will focus on 2-3 things at the most, the really great companies tends to focus on one thing alone. 

One of the things that we help our clients with is to regain their focus in their business, we support our clients to help them focus on why they are in business and then build the systems of delivery they need that also helps them to remain focused. Visit our website to learn more about our focus; building your business into an asset of value. 

 

Play to your strengths – how the epic Mayweather-McGregor fight can take your business to the next level
The Money Show Growing business value Building your Business Growing

Play to your strengths – how the epic Mayweather-McGregor fight can take your business to the next level

Undefeated welterweight world champion Floyd Mayweather Jnr met mixed martial arts world champion Conor McGregor in Las Vegas...

Read more

Part 2: How to protect your growing business from big business theft
In the News The Money Show Business Development Building your Business Positioning your Business

Part 2: How to protect your growing business from big business theft

The tender trap   After the launch of the BLSA, and the commitments made by big business to entrepreneurs, it sparked...

Read more

Part 1: Big business commitments to small business with the launch of the BLSA
Business Opportunities The Money Show Building your Business Inspiration

Part 1: Big business commitments to small business with the launch of the BLSA

I attended the launch of Business Leadership South Africa (BLSA) – which is headed by former Shell CEO Bonang Mohale – last...

Read more

ANN7 sale should have entrepreneurs asking themselves what their business is worth
AoV Mindset The Money Show Sales Business Exit

ANN7 sale should have entrepreneurs asking themselves what their business is worth

On Monday, 21 August, we spoke to Bruce Whitfield on The Money Show on Radio 702 and Cape Talk of that day’s R450 million...

Read more

Shining a light on the business blind spot
The Money Show Family Business Succession Next Generation

Shining a light on the business blind spot

Smart and successful businessmen have faith in their vision for their companies, but they need to be aware of their limitations...

Read more

How to Turn a Struggling Business Around
Case Studies In the News Strategy Business Strategy Turnaround

How to Turn a Struggling Business Around

By Pavlo Phitidis  Turning a struggling business around isn’t easy, but it’s not impossible. Currently, many businesses...

Read more

How changing the way you look at customers creates the opportunity to build a scalable business
Business Opportunities Growing business value Asset of Value Lead generation Generating Leads Accelerating Growth Customer Acquisition Business Strategy

How changing the way you look at customers creates the opportunity to build a scalable business

By Pavlo Phitidis Ultimately, the way you look at the world is the way that the world will turn out to be for you. Just...

Read more

Building or breaking your brand and company value through reputation
Case Studies AoV Mindset The Money Show Building your Business Positioning your Business Brand

Building or breaking your brand and company value through reputation

By Pavlo Phitidis Over the past few weeks, we’ve been shocked by the news, as McKinsey, SAP, KPMG, Bell Pottinger and so...

Read more

How to choose the right business partners
AoV Mindset Shareholders Acquisition Opportunities People Problems

How to choose the right business partners

By Pavlo Phitidis Spats between shareholders can signal the beginning of your business’ end, just as it seems to have been...

Read more

Insights from Amazon's acquisition of Whole Foods to build our own businesses
Asset of Value Building your Business Strategy Scaling Digitisation

Insights from Amazon's acquisition of Whole Foods to build our own businesses

By Pavlo Phitidis   Online digital retailer, Amazon spent $13. 7 billion to buy 401 brick-and-mortar Wholefoods grocery...

Read more

 Adapt to changing customer behaviour or die
Case Studies Business Opportunities Business Development Strategy Positioning your Business Business Survival

Adapt to changing customer behaviour or die

By Pavlo Phitidis A 159-year old icon of retail in South Africa closes shop on 01 August. Failing to evolve in a changing...

Read more

Building a positive frame of mind and action in a negative environment
AoV Mindset Building your Business Strategy Personal Development Inspiration

Building a positive frame of mind and action in a negative environment

By Pavlo Phitidis We live in unstable times, and a brief look at the news headlines is almost always disheartening. Constant...

Read more

 How not taking action at the right time can lead your business to failure
AoV Mindset Building your Business Family Business Business Survival Personal Development

How not taking action at the right time can lead your business to failure

By Pavlo Phitidis Your appetite for action, or tendency towards inaction, will save or sink your business. This week, on...

Read more

Business trends from New York and London 2017
Business Opportunities In the News Strategy Business Survival Innovation

Business trends from New York and London 2017

By Pavlo Phitidis Take five days in New York, and five days in London, add in thirty-one meetings and, what do you get?...

Read more

HOW DO YOU MEASURE AN ASSET OF VALUE - A QUICK PODCAST EPISODE 1
Growing business value Asset of Value Company Valuation Podcast

HOW DO YOU MEASURE AN ASSET OF VALUE - A QUICK PODCAST EPISODE 1

By Pavlo Phitidis Time stretched, on-the-go and always doing too many things at once can make us forget why we, as business...

Read more

How do you measure an Asset of Value - A quick podcast Episode 2
Growing business value Asset of Value Company Valuation Podcast

How do you measure an Asset of Value - A quick podcast Episode 2

By Pavlo Phitidis Time stretched, on-the-go and always doing too many things at once can make us forget why we, as business...

Read more

What is an Asset of Value - a quick Podcast Episode 1

What is an Asset of Value - a quick Podcast Episode 1

By Pavlo Phitidis Time stretched, on-the-go and always doing too many things at once can make us forget why we, as business...

Read more

How to get the right employees to build your business into an Asset of Value
AoV Mindset Asset of Value Building your Business Scaling Team Building Employing people Accelerating Growth Next level thinking

How to get the right employees to build your business into an Asset of Value

By Pavlo Phitidis Tough economic times mean that unemployment is rife. But, as a growing business owner, you’ve noticed...

Read more

Fighting qualities that build great businesses
Asset of Value Business Development Building your Business Strategy Personal Development

Fighting qualities that build great businesses

By Pavlo Phitidis For entrepreneurs, adopting the art of fighting is imperative, because building a business is a fight....

Read more

Selecting & securing profitable customers
Asset of Value Sales Strategy Positioning your Business

Selecting & securing profitable customers

By Pavlo Phitidis Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of...

Read more

Building a business to survive and thrive in a Junk Status economy
Growing business value Asset of Value Business Development Positioning your Business Business Survival

Building a business to survive and thrive in a Junk Status economy

By Pavlo Phitidis The recent downgrade of South Africa’s credit rating to Junk Status will have a dramatic effect on our...

Read more

Pitching your business successfully to any audience
Asset of Value Strategy Focus Team Building

Pitching your business successfully to any audience

By Pavlo Phitidis Any business owner, anytime and always has learnt that you have to constantly be pitching your business....

Read more

Building and Implementing a Succession Plan for Family Businesses
Asset of Value Family Business Succession Next Generation Business Exit

Building and Implementing a Succession Plan for Family Businesses

By Pavlo Phitidis Building a family business, and passing it down as both a legacy and an asset, is seldom achieved. A mere...

Read more

Spotting the gap, simplifying the experience, scaling for success
AoV Mindset Scaling Simplicity Start Up

Spotting the gap, simplifying the experience, scaling for success

There are gaps all around us in terms of how we live, work and play and where there's a gap, there is a business to be built.

Read more