Think big with an Asset of Value framework
Thinking and building big right from the start with an Asset of Value framework, enabled Atomic Oil to achieve a R60m valuation in only its 6th year of doing business. Being a new player in a traditional and well established industry, Atomic Oil were enabled through its agility to be able to take a different approach and establish for itself a beachhead in the market. It made use of cutting edge technology to build and establish itself and this subsequently led to the collapse of some of the traditional players business models. With the ability to out-compete the dominant players by providing a faster, more consistent, reliable service at a fraction of the competitors cost, Atomic Oil has cannibalized its competitors business, dominating the oil analysis market today in 2017.