How did Liquid Movers quadruple their baseline turnover? The family-owned business joined the Aurik programme to grow its business and increase its market share in the pump service and technology industry. It made the successful transition from a small, family-owned business to an operation that is now recognised internationally for being at the forefront of specialised pump technologies. The company was established in 1996 with a focus on the mining, chemical, fuel, process plant and food industries. Liquid Movers now supplies pumps, valves and related equipment to customers all over South Africa, African neighbours Botswana, Namibia and Zambia, and Kenya.
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By partnering with Aurik, Liquid Movers scaled the business by employing key personnel and opening a new branch in Cape Town. It developed and implemented an HR operations system that improves the process of selection, management and contracting key staff. By opening new premises, it managed capacity over the last few months and addressed operational needs with the aim of better serving its clients in different industries.
Liquid Movers improved its inventory management processes with an active customer relationship management system that gives continuous support. It also consolidated its product offering by focusing on a value-added package per customer segment to better address the needs in the sectors.
Liquid Movers now has three branches in Johannesburg, Durban and Cape Town and boasts an international footprint – and it is showing no signs of slowing down anytime soon.