Business owners are bracing themselves for tough economic times with SA’s downgrade to junk status and a gradual economic decline, but what can we do to position ourselves to weather the economic storms ahead? We have a track record of helping businesses weather tough times and we have learnt a few things along the way. From goal-setting to adding new tools and getting to know your customer, we will help you put your business on the road to growth.
Keep your eye on the prize
Although entrepreneurs form part of a socio-political-economic environment, they are not defined by it: making a clear plan and adhering to it will ensure company growth even in difficult times. Entrepreneurs especially need effective goal-setting, so set a vision for the year that can be achieved over the next 12 months. Break down your 52-week yearly plan into 52 activities that work cumulatively to build your business. Don’t set too many goals, a few realistic and achievable goals for the year will help you to build momentum as you achieve them. And remember that you don’t have to do this alone, we can help you set goals and build your business into an Asset of Value.
New tricks for your toolbox
Are you making effective use of the media to generate leads to grow your business? An inbound marketing strategy generates leads to bring customers to you. This strategy will require you to know not only your business, your customer and the problems they face, but to understand the experience they should expect in having their problems solved. Think about how your customers engage with the media and how you can best showcase your product. Remember to tailor your message to the specific platform and that the reader should be guided to a call to action which might be to download more information or a brochure, for example. Your messages should all form part of a bigger plan or campaign. This will help you to guide your activities and objectives, and help you create measurable goals by which to monitor and assess your marketing strategy to fit in with your overall goals for company growth.
A new point of view
Many business owners get this crucial aspect wrong: they focus on the products and services of their business rather than solving their customer’s problems. New businesses typically hustle to establish themselves in the market and find new customers. As businesses mature, they have to learn the hard way that their customers are different to what they initially expected. As they get to know their customers, they have to adapt their offering so that it truly solves their customer’s problems. Develop customer relationships by really listening to the problems they face and examining whether your product addresses this problem.
Aurik Business Accelerator can help you to understand your customer and figure out how well your product offerings solve customer problems. Our customised growth programmes can take your business to the next level.