Even for established businesses, it’s not easy to make sure that you will be ready for whatever might happen in the future. Your company needs to constantly evolve, and you might find yourself in uncharted waters. So you have found your place in the market but how do you keep it? Complacency is a killer. How do you keep your business on its toes to build for resilience and business growth?
Identify your customer and your value proposition
Customer needs change over time, and if your business does not keep up with these changes, there is a risk that you could get left behind or blindsided by changing needs. Just because yours was the best solution in the past does not mean that your future is secure. As difficult as this may be, you and your team need to speak to your customers on an ongoing basis to understand what they want. Then scout the market for solutions that meet these needs. Can you work these into your business? If these solutions cannibalise your existing product or service, you may need to think about timing. You may be reluctant to compromise your current revenue streams, but this may be the only way to meet the needs of your customers and stay ahead of the competition.
Play to your strengths
What is your business known for? What are you really good at? Your reputation is one of the most important assets in your business, but it is sometimes hard to identify what your “magic” really is. Is it your product range? Is it the expertise of your team or the quality of your design? Do you communicate these strengths clearly to your existing and new potential customers? When you build on your strengths, you are more likely to deliver to the needs of your customers, and this creates a virtuous cycle. It will also build your confidence to take on new challenges.
Invest in technology
It’s important to keep up with the latest developments in your field – whatever field you work in. If you are not keeping up with technology, then you could be left behind by your competitors. It’s easy to get stuck with “legacy” systems that everyone knows. But new technologies could reduce your business risks, could help you work more efficiently and support the business as it scales. Keep up to date with how technology is being used in your industry and understand the likely impact of AI, machine learning, digital printing and Big Data on your business?
Invest in talent
As a business grows, it’s easy to lose sight of the wood for the trees. Take a step back and evaluate your team. Who could you not afford to lose? How can you keep and nurture these assets to the business? It may have nothing to do with pay, and the solutions may lie in greater recognition, autonomy or authority in the business. Have you identified who the rising stars with fresh ideas? Create the space for them to shine and potentially team them up with older members of staff to spur innovation and transfer the knowledge that only comes with experience.
Future-proof your business
Businesses might continue surviving with their heads just above water, but is there a better way of running your business to allow it to meet the challenges of the future and use insight to ensure business growth?
If you are a business owner who isn’t sure how to build your company and keep it moving in the right direction, that’s where Aurik comes in. We can work with you to better understand your customers, and to ensure that your product or service solves their problems. If you are worrying about critical aspects of your business including ensuring that you are using the best technology and have the right people in place, you don’t have to sail this ship alone. Our customised growth programmes can future-proof your business.