Strategy - Aurik Business Accelerator

Building a positive frame of mind and action in a negative environment

By Pavlo Phitidis

We live in unstable times, and a brief look at the news headlines is almost always disheartening. Constant exposure to the news, along with a teetering economy, can make you feel deflated, frustrated, and ready to give up as a business owner. Worse still, whenever good news does seem to hit the headlines, it often ends up twisted or tainted. This week, on The Money Show with Bruce Whitfield, we discussed what to do when you’re feeling despondent, by examining seven traits of successful business owners.

Business trends from New York and London 2017

By Pavlo Phitidis

Take five days in New York, and five days in London, add in thirty-one meetings and, what do you get? You get my whirlwind trip that saw me meeting with some of the world’s most aggressive start-ups, to learn more about their businesses, funding approaches, and current trends.

On this week’s The Money Show with Bruce Whitfield, we talked about what I learnt:

Fighting qualities that build great businesses

By Pavlo Phitidis

For entrepreneurs, adopting the art of fighting is imperative, because building a business is a fight. Recently, I’ve watched as more and more people, and business owners, step up and start fighting for the future they want. Professional fighters know, however, that the act of fighting isn’t a raw spark of rage. To win, fighters must have courage, strategy, tenacity and an insatiable will to succeed. It is the same for entrepreneurs, who need to care about every aspect of their company, be creative at every turn, and remain courageous throughout their business journey. 

On this week’s The Money Show with Bruce Whitfield, Ray White stepped in for Bruce, and we dug into the fighting qualities that build a business:

Pitching your business successfully to any audience

By Pavlo Phitidis

Any business owner, anytime and always has learnt that you have to constantly be pitching your business. Whether it’s to possible investors, customers or collaborators, you and your team will pitch your business every day, and to multiple audiences. Getting your pitch right, throughout all levels of your business, is vital. A poor pitch erodes credibility, trust and faith.

Selecting & securing profitable customers

By Pavlo Phitidis

Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you need to focus your efforts, to maximise your impact and build your business’ momentum. On this week’s The Money Show with Bruce Whitfield, we outlined a useful technique for positioning your business: