Strategy - Aurik Business Accelerator

Adapt to changing customer behaviour or die

By Pavlo Phitidis

A 159-year old icon of retail in South Africa closes shop on 01 August. Failing to evolve in a changing world means extinction. On this week’s The Money Show with Bruce Whitfield, we dissected the failure of Stuttafords and what types of lessons, or opportunities, can be discovered from the way this iconic retail giant fell:

Building a positive frame of mind and action in a negative environment

By Pavlo Phitidis

We live in unstable times, and a brief look at the news headlines is almost always disheartening. Constant exposure to the news, along with a teetering economy, can make you feel deflated, frustrated, and ready to give up as a business owner. Worse still, whenever good news does seem to hit the headlines, it often ends up twisted or tainted. This week, on The Money Show with Bruce Whitfield, we discussed what to do when you’re feeling despondent, by examining seven traits of successful business owners.

Business trends from New York and London 2017

By Pavlo Phitidis

Take five days in New York, and five days in London, add in thirty-one meetings and, what do you get? You get my whirlwind trip that saw me meeting with some of the world’s most aggressive start-ups, to learn more about their businesses, funding approaches, and current trends.

On this week’s The Money Show with Bruce Whitfield, we talked about what I learnt:

Fighting qualities that build great businesses

By Pavlo Phitidis

For entrepreneurs, adopting the art of fighting is imperative, because building a business is a fight. Recently, I’ve watched as more and more people, and business owners, step up and start fighting for the future they want. Professional fighters know, however, that the act of fighting isn’t a raw spark of rage. To win, fighters must have courage, strategy, tenacity and an insatiable will to succeed. It is the same for entrepreneurs, who need to care about every aspect of their company, be creative at every turn, and remain courageous throughout their business journey. 

On this week’s The Money Show with Bruce Whitfield, Ray White stepped in for Bruce, and we dug into the fighting qualities that build a business:

Insights from Amazon's acquisition of Whole Foods to build our own businesses

By Pavlo Phitidis  

Online digital retailer, Amazon spent $13. 7 billion to buy 401 brick-and-mortar Wholefoods grocery stores! Why? Has Amazon lost faith in its business model because it doesn’t make any money? Or, is there a bigger plan at play? What can we take out of this to build our own business better, faster and smarter! This week, on The Money Show with Bruce Whitfield, on Radio 702 and Cape Talk interrogated and diagnosed the take-outs that we can apply to grow our business faster and smarter.

Pitching your business successfully to any audience

By Pavlo Phitidis

Any business owner, anytime and always has learnt that you have to constantly be pitching your business. Whether it’s to possible investors, customers or collaborators, you and your team will pitch your business every day, and to multiple audiences. Getting your pitch right, throughout all levels of your business, is vital. A poor pitch erodes credibility, trust and faith.

Selecting & securing profitable customers

By Pavlo Phitidis

Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you need to focus your efforts, to maximise your impact and build your business’ momentum. On this week’s The Money Show with Bruce Whitfield, we outlined a useful technique for positioning your business: