Corona and the lockdown has certainly accelerated many business’ digitise strategy. As we could no longer physically engage, businesses were forced to find ways to take as many processes and interactions as possible online. Pavlo Phitidis believes this is good in the long run, as these digital systems will increase efficiencies and enable scaling and growth that simply is not possible when things always have to be done in person.
While many businesses have been successful, many others are really grappling with how to digitise. Especially those businesses that depend on physical space and interaction. Pavlo invited Bone Interior Design on to The Money Show on 702 & CapeTalk to discuss how they can take their service online.
Interior design relies on being onsite, walking the client through concepts, showing them samples, colours, furnishings, taking measurements. It is inherently collaborative. And behind the scenes there are teams of installers, builders, contractors who bring the concept to life – in the real, physical world. So how can this offering
Nicola Orpen from The Bone Interior Design Studio has faced these challenges and spoke to Pavlo and Bruce about how their world of work has shifted, and what they have managed to do, since lockdown.
Her big concern is to support suppliers and tradesman who make their vision come to life?
Pavlo proposed additional pointers to help Bone to push their digitisation as far as possible.
First – back to basics – positioning to show you understand your different clients, and their very different needs. In the case of Bone Studio, there were three primary clients:
Restaurants have been very hard hit by the lockdown and will continue to be as social distancing seems to be our new reality. How, from a design point of view can Nicola create hard divisions and visible hygeine measures that appear soft, welcoming and add to the ambience of being in an inviting restaurant space?
Corporate office environments may well shrink. So Bone could engage with their corporate clients to enable their staff working offsite to create a professional, on-brand business setting at their homes.
From being low-traffic, entertainment and rest-focused spaces, homes are suddenly chaotic, high-traffic busy environments – both family, schooling and work happening in the same area.
So how can Bone use digitisation to solve these problems for these three clients?
Pavlo sees an opportunity to build a product that anticipates and solves the problem of Nicola’s clients who are now working and living at home.
He suggests she design a smart questionnaire that forms the basis of a clear brief. This would lead to an online meeting, which is enhanced by the presence of your suppliers and expert tradespeople, to create a holistic concept that everyone agrees on upfront.
Provide an installer, who is equipped with all of the safety and PPE requirements to make that client feel comfortable. Or where possible, create a DIY kit that can be delivered, as allowed under the new e-commerce regulations and is simple enough for the recipient to install themselves.
A solution like this not only solves a client’s new need but is highly scalable, making it a great tool to drive Bone Studio’s growth.