About Aurik Business Accelerator

Founded by Pavlo and Carien, a team of more than 50 people are passionately committed to building growing businesses – one entrepreneur at a time. Aurik was born in 2000 from a genesis of starting, investing and building business into Assets of Value.

We started, built and sold 12 businesses over 8 years. The last handful of businesses only required 35% of the money and 45% of the time to get to the same value as the first handful of businesses. This led to our insight of how to rapidly start, build and grow a business. Most importantly, this led to the methodology that we use today to build any business into an Asset of Value.

Aurik means a trivalent gold compound. Trivalency is the combination of three things to create gold, the symbol of value. We create value by combining three things: people, ideas and action. This is the stuff that builds entrepreneurial businesses, drives innovation and creates Assets of Value.

Every day we work with the hardest working, most committed, most creative, passionate, innovative people. They are called entrepreneurs. We believe entrepreneurship is an attitude that sees opportunity in problems, abundance over scarcity and action as the agent of change building wealth and economy for all. This ethos underpins our value system and obsession.

Why do you exist? 

94.6% of businesses started never get sold, they close.  
Aurik’s founders had experienced this in both their personal and professional lives and it is their deep understanding of this brutal fact that drives Aurik to build successful businesses into sustainable, valuable assets to secure the owner’s future. 

How did you come about? 

Aurik’s unique methodology was developed through the direct learnings of Aurik’s founders who started, built and sold 12 businesses in 8 years. Two listed on the Stock Exchange, two failed and eight were sold through either management buy-outs or sales to corporate buyers.  

The last few businesses only required 35% of the money and 45% of the time to deliver the same value as the first few. This experience and insight led to the Aurik method, a business building approach that will build any business into an Asset of Value™.   

Who are you?  

The founders

Carien Engelbrecht

Carien Engelbrecht

Chief Operating Officer

Carien has comprehensive experience in managing large and complex supply chains. She has procured billions of Rand’s worth of services and products from multi-disciplinary service providers. In the 1990s, she led an economic inclusivity programme for one of South Africa’s largest developmental initiatives, the Alex Renewal Programme in Gauteng. This involved sourcing, selecting and developing Small and Medium Enterprises (SMEs) and enabling their delivery across multiple projects.

With this highly specialised capability in complex programme management and supplier development, she joined Aurik as a founder member in 2002. Her role in strategising, scoping, managing and driving the operational and programmatic activities of the company has seen Aurik’s client base expanded significantly in the past eleven years.

Carien holds a B.Proc in Law, a Postgraduate Diploma in Policy and Management (WITS) and a Master’s in Business Administration.

She held the position of Chief Director for the Gauteng Department of Development Planning, Environment and Works (later Housing) from 1998 until 2002.

Pavlo Phitidis

Pavlo Phitidis

Chief Executive Officer (CEO)

Pavlo has over 20 years of direct experience in conceptualising, starting-up and developing businesses. Through a combination of company start-ups, turnarounds, sales and acquisitions for JSE-listings, he has brought to market business assets worth over R1-billion.This hard-earned experience provided him with a beginning-to-end view on the business building process, from start-up to sale.

Using his hands-on experience, business capabilities and relationship networks, he supports the growth of entrepreneurs through Aurik Business Accelerator which he co-founded in 2001. He has built over 400 early-stage and growth-stage businesses into Assets of Value.

Pavlo is the resident content contributor for Radio 702 and Cape Talk, presenter and host of The Growth Engines for Business Day TV and its print and online channels, editorial contributor to Entrepreneur Magazine, and a regular public speaker.

He holds a B.Com degree (Accounting and Finance) from the University of Cape Town, a Marketing Management Diploma and an MBA in Entrepreneurship and Finance from Wits Business School.

Aurik builds successful
entrepreneurial businesses.

We work with entrepreneurs and business owners to accelerate the growth and profitability of their businesses with the single purpose of building an Asset of Value. Since inception, we have worked with over 400 business owners to build their businesses into Assets of Value.

Pavlo Phitidis
Chief Executive Officer