Building a pricing strategy to grow your business
“The pricing game is emotional”… this is how a tweet from a listener began, and he’s right. A challenge to your pricing feels personal, especially when you are in the early phase of your business growth cycle. But it never is. Pressure from a customer on your pricing might be real or part of the game in business. Figuring out which one it is and understanding the levers you must manage for your pricing are both science and art…. but mostly science. READ MORE
Our past determines our approach to the SA economy
Carl Jung said “We are trapped by the images of our past”. Meaning that our past experiences affect our perception of reality. We see this with the business owners that we work with everyday, across sectors and industries. Their approach to the South African economy is deeply rooted in their past experiences and we’ve identified three broad strategies that this leads business owners to adopt: Aggressive, defensive and passive.
Help Pavlo to #NameTheBook
Pavlo Phitidis has just completed a book about the ideas, thoughts and more valuably, his direct experience in building successful and a few failed businesses. The only thing standing in the way of the book’s release in September is a title.
Bruce Whitfield learnt of this conundrum and hijacked Pavlo's weekly slot to crowdsource ideas to #NameTheBook! You can listen to those ideas in the podcast at the link. And please share your ideas using #NameTheBook on Twitter, LinkedIn or Facebook.
Creating opportunities that didn’t exist before
Creating economy is a key entrepreneurial skill. Its something that is entirely possible irrespective of the environment you trade in. It needs an adept, curious mind and courage. It also needs a well developed and relevant asset stack.
Winning mindsets turning thought into action and action into results
The distinguishing feature between business owners who crack it and those who drift along, and fail… is mindset.
Position your business for success and maximum impact
Wing Chun Kung Fu, a style of martial arts, requires that you have a secure footing on the ground in all its defensive and offensive actions. This footing “anchors” you to the ground. It translates the force of your strike or block from your foot to your knees to your hips and torso to your strike or block. It lends integrity, strength and power to your action be it a kick or a punch.
What’s your business worth?
Firstly, this only matters for 5.4% of all #businessowners since 94.6% of all business started fail to sell. They close at great cost to the business owner, their family, employees, the sector and industry they are in, customers and suppliers and the economy of the country they operate from.
Developing an effective marketing strategy
If you can’t and don’t get potential customers to know that you exist, they don’t care and you die. They don’t care because there is very little special about you. Should you not be there, they will get what you were selling from the next business selling it. This is the mindset of a successful marketer.
Escaping the project revenue trap and why you should do it
Recently, at an Asset of Value event in Johannesburg, South Africa, a room bristling with 58 business owners that collectively generate annual revenues in excess of R3bn, gathered. We spoke about building an Asset of Value in a tough economy including growing in a slow economy, socio-political noise impairing investment and a dearth of skills in the marketplace.