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Accelerate your growth through the power of the media

American academic Ralph Emerson said that if a man makes a better mousetrap than his neighbour, the world will beat a path to his door to get it. I don’t agree. Regardless of how brilliant your products or services may be, if you don’t let people know about them, your growth hopes are a fantasy.

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Entrepreneurial insights into Juno’s mission to Jupiter

On Monday, at 5.47am, Juno entered into the orbit of Jupiter.

The five-year journey culminated in Juno burning 18 000lbs of rocket fuel to slow down from 150 000mph to the exact speed needed to orbit Jupiter.

On board, three Lego men and women made of space-grade aluminium hope to withstand the perilous radiation of Jupiter for 18 month before Juno crashes into Jupiter’s surface.

Pavlo shared his entrepreneurial insights from Juno's voyage on the Money show last night. Listen to the show here.

1. Juno will get closer to Jupiter than any previous spacecraft ever has 

Jupiter is surrounded by an intense "radiation belt." 

The probe will circle the planet 37 times over 20 months, traveling between Jupiter and its radiation belt. 

Juno, however, will come as close as 2,600 miles from the tops of Jupiter’s clouds.

GET CLOSER TO YOUR CUSTOMER TO BETTER UNDERSTAND NEEDS BOTH PHYSICAL NEEDS AND EMOTIONAL NEEDS

2. Data collected by Juno can help settle a debate about how planets, including Earth, are formed 

Formation theories always begin with a collapsing cloud of gas and dust. Most of that material goes into forming a star, like our Sun, and the remainder can be used as building blocks for planets. Its not clear exactly how this is done: do planetary cores form first, and then accumulate their outer layers of gas just through gravitational attraction? Or do particularly large instabilities in that collapsing gas cloud collapse separately to form planets?

Learning more about the makeup of Jupiter’s core can help differentiate between these two scenarios

YOUR MARKETING MUST BE CUSTOMER NEED LED AND INNOVATION MUST BE DATA LED

3. Juno will attempt to measure the water in Jupiter’s atmosphere 

Because Juno will be able to travel so closely to the planet, the probe will determine the composition, structure, and motions of the atmosphere below the cloud tops for the first time. In particular, the spacecraft will measure the water and ammonia in the gas giant’s atmosphere.

CONDUCT PROPER ANALYSIS ON YOUR CUSTOMERS OR PRODUCTS OR PEOPLE; WHO MAKES YOU MONEY AND WHO COSTS YOU MONEY

4. It’s Broke a Speed Record

Over the past few weeks, Jupiter’s gravity has been reeling Juno in, accelerating the spacecraft to breakneck speeds. By the time it arrives, Juno will be one of the fastest human-made objects in history, moving approximately 260,000 kilometers per hour relative to the Earth. That’s roughly ten times the top speed of the Space Shuttle.

When it enters Jupiter’s orbit on the evening of July 4th, Juno will shed some of its velocity in 35-minute main engine burn. But even after slowing down to a paltry 210,000 kilometers per hour, it’ll still be the fastest spacecraft ever to enter orbit around a planet. The reason for Juno’s incredible speed? Getting the spacecraft as close to Jupiter’s cloud tops as possible.

BUILD IN THE GRASS BUT SPRINT IN THE OPEN FIELDS WITH YOUR INNOVATION

5. Juno launched aboard an Atlas V rocket from Cape Canaveral Air Force Station on August 5th, 2011

BUILD OFF YOUR REFERENCE CLIENTS AND PIGGY BACK ON THE BIGGER ONES

6. It’s a Nuclear Fallout Shelter

A 180 kilogram titanium box roughly the size of an SUV trunk, the vault will reduce ambient radiation exposure approximately 800 fold. By the end of its mission in February 2018, it’ll have been dosed with the equivalent of 100 million dental x-rays.

PROTECT YOUR IP, STORE IN THE CLOUD, FORECAST WHAT CAN GO WRONG AND LIMIT YOUR DOWNSIDE RISK; NOT EASY FOR ENTREPRENEURS

7. It Runs on Renewables

Juno is the furthest solar powered mission ever conceived, built to run on the sun in an environment 25 times dimmer than the Earth. Even with state-of-the-art solar technology and energy-efficient electronics, the spacecraft needs to catch a lot of sunlight. Spanning 20 meters (66 feet), its three solar arrays contain approximately 18,000 solar cells in all. Total number of individual solar cells: 18,698.

INVEST FOR TOMORROW, ENSURE YOU HAVE RESERVES, IT’S A TURBULENT JOURNEY

The business lifecycle (explained by looking at political parties)

Everything created goes through a lifecycle. In business it is called the business development lifecycle and its full of traps and opportunities. Understanding this can offer some compelling ideas, actions and momentum to building your business to the next level. Pavlo looked at the three leading political parties in these elections to explain the structure of the business development lifecycle. EFF represents start-ups, DA is going through the growth phase and the ANC are mature. The way that you deal with particular elements of how you build that business over that lifecycle is going to be different, read more below and listen to the full show here

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Fire your customer

There comes a point in every growing business that you reshape, restructure and reposition your business!

Bruce and Pavlo chatted last night about if there is ever a time when you need to fire a client. Listen to the full show here.

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How to build (when everyone is scaling back)

I seldom go to shopping centres but was at one of the bigger Joburg centres last weekend. It was heaving – filled with consumers dressed to the nines but they were all empty handed. They are not spending!

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Build while you Fly

Last night Pavlo and Bruce spoke about how it is very hard to build a business when you are busy with the day to day operations.

You can listen to the full show here and watch a summary of a recent presentation of Pavlo at Nedbank Business Accelerator breakfast in collaboration with Cape Talk. 

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Build a good partnership to build a successful business

Last night Pavlo and Bruce spoke about partnerships in business. So often these can make or break a small business. You can listen to the full show here.

So what are the benefits of the right partnership?

  • Shared risk
  • Two sets of eyes on the ball
  • Focus
  • Play your strengths
  • Double your resources and networks

So how should you approach finding a partner?

First, ask who your partner is. You'd be astounded at the number of clients who literally know nothing about their partner’s background, their approach to business, and their vision for the partnership. They rush into the relationship so quickly that they don’t even gather this fundamental knowledge about their partner.

Secondly, trust is essential. Talk is cheap. Do your research and check them out. Then understand their values. Know their approach to family because of time, how they view money because of investment direction, and what their purpose is because of vision.

And finally understand their skill set. These should ideally be different to yours. Every business has two main elements - promotion and delivery. Decide who will be accountable for which and who is best suited to which. It doesn't work if you both are doing the same or want to do the same and will be put pressure on the business and relationship.

So you think you've found the right partner? Pavlo suggests the following when entering into the partnership:

  • Date before you…marry Divorce is expensive and a waste of time, energy and potential.
  • Test for compatibility, capability, skill match
  • Structure the partnership Consider the following:
    • Roles and responsibilities
    • Delegation authorities
    • Contributions of resources
    • Rights to remunerations
    • Dissolution or exit strategy.
    • A buy-sell provisions
    • Non performance or delivery.
    • Non competing & confidentiality.
  • Sustain the partnership
  • Work harder than if you are on your own. You're accountable to someone other than yourself.
  • Ensure that your bookkeeping, accounting and compliance is in order.

Build a sales engine - not a sales team

Getting sales right is one of the most difficult tasks an entrepreneur faces, it is the ultimate testament of business understanding and sophistication.

Great salespeople don’t build a sustainable business - they do deals.

Last night Pavlo chatted about the need to build a "selling engine" in your business. You can listen to what he had to say here.

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