Case Studies

Adapt to changing customer behaviour or die

By Pavlo Phitidis

A 159-year old icon of retail in South Africa closes shop on 01 August. Failing to evolve in a changing world means extinction. On this week’s The Money Show with Bruce Whitfield, we dissected the failure of Stuttafords and what types of lessons, or opportunities, can be discovered from the way this iconic retail giant fell:

Building or breaking your brand and company value through reputation

By Pavlo Phitidis

Over the past few weeks, we’ve been shocked by the news, as McKinsey, SAP, KPMG, Bell Pottinger and so many others, have hit the headlines with significant reputation-related crises. It only seems fitting then, that we chatted this week on The Money Show with Bruce Whitfield about building, or breaking, your brand, through reputation. As Warren Buffet’s 2014 memo to Berkshire management said: 

“We can afford to lose money, even a lot of it. But we can’t afford to lose reputation, even a shred of it.

Here are a few actions you can take to both build and avoid hurting your brand.

From a small family-owned business to an internationally recognised operation

How did Liquid Movers quadruple their baseline turnover? The family-owned business joined the Aurik programme to grow its business and increase its market share in the pump service and technology industry. It made the successful transition from a small, family-owned business to an operation that is now recognised internationally for being at the forefront of specialised pump technologies. Thecompany was established in 1996 with a focus on the mining, chemical, fuel, process plant and food industries.Liquid Movers now supplies pumps, valves and related equipment to customers all over South Africa, African neighbours Botswana, Namibia and Zambia, and Kenya.

How to Turn a Struggling Business Around

By Pavlo Phitidis 

Turning a struggling business around isn’t easy, but it’s not impossible. Currently, many businesses are implementing turn-around strategies to revive ailing operations, or increase their attractiveness to customers. If you’re facing a dead-end in your growing business, on The Money Show with Bruce Whitfield, we considered ways you can turn your business around: