Positioning your Business

Adapt to changing customer behaviour or die

By Pavlo Phitidis

A 159-year old icon of retail in South Africa closes shop on 01 August. Failing to evolve in a changing world means extinction. On this week’s The Money Show with Bruce Whitfield, we dissected the failure of Stuttafords and what types of lessons, or opportunities, can be discovered from the way this iconic retail giant fell:

Building a business to survive and thrive in a Junk Status economy

By Pavlo Phitidis

The recent downgrade of South Africa’s credit rating to Junk Status will have a dramatic effect on our economy changing our socio-economic environment and introducing new challenges to business survival. This week, on The Money Show with Arabile Gumede we considered what this downgrade means for growing businesses, and looked at ways you can adapt to not just survive these circumstances, but thrive beyond it:

Building or breaking your brand and company value through reputation

By Pavlo Phitidis

Over the past few weeks, we’ve been shocked by the news, as McKinsey, SAP, KPMG, Bell Pottinger and so many others, have hit the headlines with significant reputation-related crises. It only seems fitting then, that we chatted this week on The Money Show with Bruce Whitfield about building, or breaking, your brand, through reputation. As Warren Buffet’s 2014 memo to Berkshire management said: 

“We can afford to lose money, even a lot of it. But we can’t afford to lose reputation, even a shred of it.

Here are a few actions you can take to both build and avoid hurting your brand.

Building successful and sustainable innovative technology businesses

Aurik CEO and co-founder Pavlo Phitidis was the keynote speaker at the Innovation Bridge event in Midrand recently. With his constant exposure to the changing face of business, Pavlo shared some of his insights on how businesses around the world are adapting their thinking and finding new ways to use technology to reap the rewards of their vision. How can South Africans benefit in a similar way?

Building the future we want as business owners in SA

South African entrepreneurs can play a big role in bringing the promises made during this year’s State of the Nation Address (SONA) 2018 to life. The peaceful transition between Presidents, the content and promises of #SONA2018 and the measured budget2018 has reignited an atmosphere of opportunity and hope within the country. The edge of chaos we have lived in for the last 3 years may well recede if we all help make it so: our new President cannot do it alone.

Part 2: How to protect your growing business from big business theft

The tender trap

 

After the launch of the BLSA, and the commitments made by big business to entrepreneurs, it sparked a train of thought about the intentions of big business in the tendering process.

 

It got me thinking that over the last year, many entrepreneurs have spoken to me about tenders and the tender procedures from public and private big business that were issued, but not implemented. Why is this? Could it be because of flexing budgets? After all, operational needs do change.

Position your business for success and maximum impact

Wing Chun Kung Fu, a style of martial arts, requires that you have a secure footing on the ground in all its defensive and offensive actions. This footing “anchors” you to the ground. It translates the force of your strike or block from your foot to your knees to your hips and torso to your strike or block. It lends integrity, strength and power to your action be it a kick or a punch.

Selecting & securing profitable customers

By Pavlo Phitidis

Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you need to focus your efforts, to maximise your impact and build your business’ momentum. On this week’s The Money Show with Bruce Whitfield, we outlined a useful technique for positioning your business: